ABOUT RARECRAFT We built this team before we built Rarecraft.
Rarecraft is an outsourced senior marketing team for growing companies. We learn why your customers buy and why they don’t, then run the positioning, campaigns, lifecycle, and AI workflows that fix it. Before Rarecraft, our team led growth marketing at MPOWER Financing across 50+ countries.
We worked side by side there on hard growth problems: understanding customers across dozens of countries, earning trust for a complex financial product, and connecting campaigns to sales and product.
Then each of us went deeper into a different part of the craft. Now we’ve brought those skills back together, with AI and an international network of specialists alongside.
RARECRAFT’S FOUNDERS AND TEAM Meet the team. Three operators, one table.
Claire Almand
Co-founder & CEO · Growth & Strategy
Claire wants to understand the questions customers are really asking, and what keeps them from taking the next step. Colleagues describe a leader who backs her team, brings energy to the room, and encourages people to try something new.
At MPOWER Financing, she grew from MBA intern to Director of Growth Marketing and ran a $10M budget, six agencies, and more than 50 contractors.
More about Claire
She led digital marketing through early scale, a post-COVID relaunch, and international expansion. Before fintech, she worked across tourism, hospitality, e-commerce, and small business, which gave her the wide-angle view: where to focus, what the business needs, and how the pieces fit together.
Sagar follows an idea all the way into use: the first experiment, the customer response, and the details that make it work at scale. His colleagues point to the same combination: analytical thinking, curiosity, and a willingness to build.
At MPOWER, he built referral systems and grew an ambassador network from 40 people to more than 500 across 39 countries.
More about Sagar
His experience spans market-entry strategy, product marketing, performance marketing, customer acquisition, and technology. At Sun King, he worked across e-commerce and growth in Asia-Pacific markets, including a Papua New Guinea program that connected digital acquisition to a working sales operation. He has also run his own agency, and he brings the operator’s view: turn an idea into a system people can run, measure, and improve.
Aakash spots something missing and starts building. At MPOWER, he saw the need for a refinance calculator and built one over a weekend, working with Product and Engineering to bring it to life.
He also managed refinancing acquisition, combining campaign strategy with dashboards, targeting, and conversion improvements.
More about Aakash
He co-founded OpenNous, an AI platform that brings customer conversations, meetings, and sales data together. At Rarecraft, he turns strategy into infrastructure the team can use: connected information, working automations, and tools that help people act.
Excerpts from LinkedIn recommendations about our work before Rarecraft.
HOW WE USE AI Automating a bad process just makes it confidently bad.
We use AI every day to draft, connect information, and build workflows. But more output isn’t better marketing. Knowing what’s worth making, and whether it’s good enough, still takes people who understand your customers.
You’ve met the team. Here’s how we’d work with yours.
